Shaping brands through authentic storytelling and creative leadership.
ABOUT ME
Creative Leader | Storyteller | Brand Builder
I've spent my career telling stories that matter.
Whether producing investigative journalism and engaging social content at ESPN, crafting athlete-centered storytelling and branded content at the PGA TOUR, or leading enterprise creative production at Florida Blue and GuideWell, I've always believed the most impactful creative work begins with people. Every project is an opportunity to build trust, inspire connection, and leave a lasting impression.
Today, I lead a multidisciplinary team of designers, videographers, editors, and storytellers, partnering with executive leaders and cross-functional teams to develop creative strategies that advance organizational priorities while elevating the brand. I thrive in environments where curiosity, collaboration, and diverse perspectives inspire teams to do their best work and continually raise the bar on what's possible.
I'm energized by building brands through authentic storytelling, developing high-performing creative teams, and creating meaningful experiences across digital, social, broadcast, and live platforms. As technology continues to evolve, I actively integrate AI and emerging creative tools into the creative process to enhance collaboration, streamline workflows, and unlock new possibilities, while ensuring the human perspective remains at the heart of every story.
Portfolio
Explore some of my favorite projects, showcasing brand campaigns, human-centered storytelling, and innovative narratives.
Brand Strategy
Brand Campaign x Athletes
Brand Campaign x Athletes
Served as Creative Director for GuideWell's 2025 Impact Report, leading the creative vision, production, and cross-functional collaboration behind the company's flagship corporate storytelling initiative. The report highlights GuideWell's commitment to improving health outcomes while bringing the organization's mission to life through compelling visual and narrative storytelling.
Brand Campaign x Athletes
Brand Campaign x Athletes
Brand Campaign x Athletes
Led creative direction for Genesis' "Make the Game Your Own" campaign featuring six-time PGA TOUR winner Max Homa and viral golf creator Snappy Gilmore. Directed concept development and production to create premium branded content that connected luxury automotive with golf's next generation of fans.
Social Media
Brand Campaign x Athletes
Athlete-Centered Storytelling
Emotional Scottie Scheffler reflects on his win
Concepted, interviewed, and produced an emotional social-first feature with Scottie Scheffler following his PLAYERS Championship victory. The piece captured an authentic behind-the-scenes moment and was distributed across PGA TOUR and tournament social channels, driving fan engagement through athlete-centered storytelling.
Athlete-Centered Storytelling
Athlete-Centered Storytelling
Athlete-Centered Storytelling
Directed creative production for "The Life," a premium athlete storytelling series offering fans an inside look at Collin Morikawa beyond competition. Oversaw cross-platform content spanning broadcast, digital, and social while ensuring a cohesive editorial vision across every touchpoint.
Brand-Centered Series
Athlete-Centered Storytelling
Brand-Centered Series
The Sea Island Boys sponsored by Michelob Ultra
Developed and led creative execution for a multi-part branded content series sponsored by Michelob Ultra, spotlighting four PGA TOUR players who call Sea Island, GA home. Blended authentic athlete storytelling with sponsor integration to create content that resonated with both golf fans and brand partners.
Innovative Content
Athlete-Centered Storytelling
Brand-Centered Series
As part of ESPN's launch team, I helped produce the inaugural season of SportsCenter on Snapchat—one of the network's earliest investments in mobile-first sports storytelling. Collaborated on developing content specifically designed for emerging social platforms and changing audience behaviors.
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